“I branded myself. I created a thing called the Salinger Group. I started saying ‘we’ instead of ‘I.’ My now-wife who was then my best friend designed a business card for me that was gorgeous. I had a website that said tons and tons of nothing and no physical address and no contact information other than an email address. And the funniest thing would happen. I’d come to things like this. I’d be talking to somebody and hand them my card and they’d say, the Salinger Group, huh? I know you guys. You do good work.”
“I branded myself. I created a thing called the Salinger Group. I started saying ‘we’ instead of ‘I.’ My now-wife who was then my best friend designed a business card for me that was gorgeous. I had a website that said tons and tons of nothing and no physical address and no contact information other […]